Disclaimer: Heka are not and will not be offered in the United States or to any U.S. persons. You can learn more about disclaimer by Click Here Okay

Invest in the
future of health

At Playpal, we prevent health depreciation through AI and machine learning. Our Platform offers individualized recommendations for better health and is powered by a dual incentivization model that prompts healthy actions through gamified health and extrinsic rewards.

So Far, We Have:

4 Years

of R&D by our qualified team

1 Patent

pending with 5 more patents on the way

Limited Heka

bonuses for early investors

Our Vision

Playpal: Your Personal Health Analyst

Know more about playpal's vision here

Digital Health Industry

An industry ripe for growth


projected valuation of the digital health industry by 2026


projected valuation of mHealth industry by 2023


health-app downloads in 2017


existing mHealth apps available

Problems in mHealth Today

Healthcare costs bear significant burdens on the global economy. An average American spends around $9000 per year on healthcare, and total healthcare expenditure amounted to $3.5 trillion in 2017, which is 17.9% of the USA’s GDP spending on health. Although the rise in healthcare costs has been met with an explosion of services in the IoT domain, the current marketplace for health remains fragmented and saturated. More specifically, the digital health industry is afflicted by the following problems:

Poor Retention Rates

The US $23 billion global mHealth app market is struggling with user retention rates, with only 7% of the mHealth apps having more than 50,000 active users.

Lack of Integration

There is a lack of interconnectedness between individual applications and an inability to integrate with existing eHealth databases to develop strategic infrastructures

Fragmented Market

The advent of numerous health apps and devices has fragmented the current marketplace for health and has left users to interpret the influx of data ineffectively.

Lack of Incentivization

Currently, there are little to no programs that incentivize individuals to self-manage their health and alleviate their healthcare burdens.

Our Platform:

Technical Highlights

User Health Data

External Knowledge Base


based on
Health Capital



of all Health


Key Features

Bridging the Gaps

Consolidates the Market
By collecting and consolidating IoT health data from across apps and devices

Incentivizes Users
Through its dual incentivization model that rewards users with Heka when they engage in healthy actions

Increases Retention Rates
Through gamified challenges and personalised health-recommendations

Integrates Databases
Through its open APIs

Uses an AI-powered Proprietary Engine
Uses artificial intelligence and machine learning to intervene in health depreciation

Uses a Mathematical Model
Which quantifies health as H(t) and is based on Grossman's Health Capital Model

Company Roadmap

Our Platform

Want to know more about MVP? Click Here

Meet The Team

Our team has over 718 years of combined experience


4 Advisors

102 Years


7 Advisors

143 Years

Business Dev.

8 Advisors

221 Years


7 Advisors

200 Years


3 Advisors

52 Years

Eesha Sheikh

CEO and Founder

Izza Sheikh

Chief Operating Officer

Hasnat Malik

Technical Consultant

Sana Tayyab

Co-Founder Keeko & Creative Director

Brad Bayless

Financial Advisor

Former Director of Global Talent Development at Western Union

David Lofts

Financial Advisor

Chief Marketing Officer at Investors of Crypto and Founder at Ethical ICO

Samir Yajnik

Financial Advisor

Senior Vice President at Encore Capital Management

Dr. Luka Powanga

Financial Advisor

Professor of Economics and Finance at Regis University

Umer Farouq

Financial Advisor

Consultant for Finance Companies

Jameel Barkat

Aquisitions Advisor

Chief Financial Officer & Executive Vice President at Innovation Pavilion

Mark Pomeroy

Innovation Advisor

Former Vice President R&D at Johnson & Johnson

Mike Hagerty

Marketing Advisor

Former Chief Marketing Officer at Western Union

Tami Young

Business Development Advisor

CEO at AdvenTech

Shehryar Akhtar

Business Development Advisor

CEO at Cloutel & Collective Curiosity

Jake Cummins

Business Development Advisor

CEO & Founder at Cloudnexion

Elizabeth Vanneste

Business Development Advisor

Salesmother at Mother Kombucha

Don White

Business Development Advisor

Former Senior Vice President at JDEdwards

Sanjay Sachdeva

Business Development Advisor

Founder & CEO of Daivam Wellness

Ravi Malhotra

Business Development Advisor

Founder and President at ICAST

Haider Nawaz

Business Development Advisor

Managing Director at Red Dot Shipping

Anshuman Singh

Business Development Advisor

Founder at ReTiSense

Dr. Basit Hussain

Development Lead

Chief Technical Officer at Cloutel

Dr. Saeed Rajput

Scientific Research Lead

Chief Science Officer at Cloutel

Dr. Stephane Savanah

Financial Advisor

Chief Scientist at OBITO

Dr. Romana Ramzan

Gamification Advisor

Lecturer in Game Design at Glasgow Caledonian University

Kumud Kalia

Blockchain Advisor

Former Chief Information Officer at Akamai Technologies

Dr. Fakhar Lodhi

Compliance & Security Advisor

CEO at AxsKey

Dr. Muhammad Kamran Lodhi

Technical Advisor

Assistant Professor of Computer Science at FAST-NUCES

Dr. Altaf Khan

Artificial Intelligence Advisor


Can Sun Ph.D.

Legal Advisor

Associate at Fenwich & West

Roger Royse

Legal Advisor

Founder at Royse Law Firm

Yev Muchnik

Legal Advisor

Managing Member at Launch Legal

Vic Ahmed

Lead Strategy Advisor

Founder at Innovation Pavilion

Jason Hung

Strategy Advisor

Co-founder at International Consensus Association

Kathryn Zhao

Investment Strategy Advisor

Founder at International Consensus Association

Ron Gupta

Talent Strategy Advisor

Managing Principal at Performance Leverage

Stephen Pearse

Strategy Advisor

Former Executive Vice President at Bay Networks

Priyamvada Dua


Psychoneuroimmunology Consultant at Daivam Wellness

Manjari Chandra


Functional Nutritionist Daivam Wellness

Alok Chopra


Cardiologist & Director at Daivam Wellness

Meet Our Partners


Playpal in the News


Subscribe To Our Newsletter

Join our subscribers list to get the latest news, updates and special offers delivered directly in your inbox.


Read the already sent Playpal newsletters
directly from the Newsletter Archive